Ashlee Vance, author of Elon Musk, feature writer at Bloomberg Businessweek, and host of the science travel show, Hello World, has written a new book on the aerospace industry titled When the Heavens Went On Sale.
This work presents the recent history of the aerospace industry focusing on the evolution of the "new space" movement, which is typified by private industry's drive to reduce costs, increase the frequency of launches, and generally abandon the zero-defects policy of NASA.
It follows four of the hundreds of new aerospace companies-Astra, Planet Labs, Firefly, and Rocket Lab-through backstory and inter-personal dialog to show their quest to remake the industry.
Planet Labs focused on decreasing the size of imaging satellites, and used the method of "differential drag" to correctly place them in orbit. Rocket Lab reduced the size of rockets through the use of carbon fiber, and developed the hybrid rocket fuel known as VLM (viscous liquid monopropellant). Astra grew out of other companies, Ventions and Stealth Space. One of its goals was to launch small rockets from a barge, and it eventually was the first to become a SPAC (special purpose acquisition company). Firefly had a Ukrainian investor whose parents were connected to the Soviet aerospace industry. He was eventually removed from the company by the U.S. government.
While awareness of the aerospace industry and its many launches is hardly new, the intimacy of this work reveals the character and actions of many of its participants. These fascinating stories broadly illustrate the evolution of humanity's recent challenges and goals in making space a part of our environment.
Equally fascinating, and sometimes disconcerting, are the surprising takeaways that give the reader a more detailed sense of our actions in space: Orbital Insight is a company that uses satellite images and artificial intelligence to develop data on the entire planet, which it then sells to investors and others. Military actions, crop yield, oil supply- anything on the Earth that is visible from space can be imaged and assessed. And this data can be corroborated with GPS signals from smart phones. LeoLabs is another company that uses radar to track everything in low Earth orbit, then provides collision alerts to other companies that have satellites in jeopardy of a collision, enabling them to adjust course. In 2022, LeoLabs was sending out about 400 million alerts per month.
March 7, 2023— From Next Buzz Books
A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk
In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West of aerospace engineering and its unprecedented impact on our lives.
With the launch of SpaceX’s Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies—Astra, Firefly, Planet Labs, and Rocket Lab—as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands.
With the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth’s lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color: the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze to dull the pain as their fortunes disappear.
Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.
Ashlee Vance is the New York Times bestselling author of Elon Musk and a feature writer at Bloomberg Businessweek. He's also the host of Hello World, a travel show that centers on inventors and scientists all over the planet. Previously, he worked as a reporter for The New York Times, The Economist, and The Register.
“The frenzied race by stargazing entrepreneurs to build a new economy in space is one of the most exciting tales of our time. Ashlee Vance, with his immersive reporting and exuberant writing, has captured the ambition and idealism of the colorful characters who are not only transforming our world but our heavens. It’s the next tech frontier, and Vance turns it into a thriller.” — Walter Isaacson, bestselling author of Steve Jobs and The Code Breaker
“A new testament for New Space, and an eloquent, expertly-reported ode to the swaggering geniuses who are opening the final frontier.” — Brad Stone, bestselling author of The Everything Store and Amazon Unbound
“Vance has delivered that rare book that educates and entertains while opening the reader up to a brand-new universe of wonderful characters and ideas. It's non-fiction that reads like a novel.” — Andy Weir, New York Times bestselling author of The Martian and Project Hail Mary
“Through incisive reporting and colorful prose, Ashlee Vance takes us on a thrilling ride to the outer limits of human achievement.” — Sheelah Kolhatkar, New Yorker staff writer and bestselling author of Black Edge
"[An] energetic account...[Vance] ably captures 'the spectacular madness of it all.' With enthusiasm and solid research, this book is an entertaining, informative look at cutting-edge technology." — Kirkus
“[A] fantastic new book . . . I can highly recommend this book to anyone with an interest in space, especially if you want to know how space startups work behind the public promises and marketing . . . [When the Heavens Went on Sale] provides real insight into these companies and the people who toil in them.” — Ars Technica
“[An] exciting account…[Vance] provides finely observed portraits of the figures behind the aerospace companies…The focus on figures outside the limelight offers a fresh look at the new space race, and Vance’s feels-like-you’re-there storytelling captures the 'spectacular madness' of the moonshots. It’s The Right Stuff for the silicon age.” — Publishers Weekly (starred review)
"The spectacle of Elon Musk, Jeff Bezos and other technology scions shooting themselves into space may give you the idea that the whole experience is an ego trip, but Vance, the author of a best-selling biography of Musk, encourages readers to think bigger. He follows four companies — Astra, Firefly, Planet Labs and Rocket Lab — in this interplanetary land grab, all with the hope of making Earth’s lower orbit the next site of technological innovation." — New York Times (“19 Works of Nonfiction to Read This Spring”)